Omnicom Group has struck a $13.25 billion all-stock deal to buy rival Interpublic, creating the world's largest advertising agency as traditional players look to better compete with Big Tech firms amid accelerating use of AI.
The deal, announced on Monday, is expected to attract regulatory scrutiny as it seeks to merge the world's third-largest ad buyer, Omnicom, with the fourth-largest: Interpublic. Both firms are based in New York.
Esta historia es de la edición December 10, 2024 de Financial Express Hyderabad.
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Esta historia es de la edición December 10, 2024 de Financial Express Hyderabad.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
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Famm Connect acts as a LinkedIn for the LGBTQ+ community
