THE OMNICOM-INTERPUBLIC COMBINE can topple WPP after becoming the world's largest advertising agency network. But not in India. Globally, Omnicom ($20.2 bn) is the bigger of the two partners ($10.9 bn); but in India, "IPG is at least three times larger than Omnicom, and WPP is double the size of IPG. Together, they will be a credible threat to WPP's dominance but they would still not make it to the No 1 spot," says an industry veteran.
Deals of this scale are never straightforward despite the initial euphoria. Individual agency brands have to compete with each other for clients as their parent firms fight for self-preservation, hamstrung by cost-cutting clients on the one hand and trespassing tech companies on the other.
Esta historia es de la edición December 10, 2024 de Financial Express Kolkata.
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Esta historia es de la edición December 10, 2024 de Financial Express Kolkata.
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'Had fun but it's time': Ashwin bows out of internationals with shock retirement call
RASHWIN STOOD in the corridor outside the press conference room after the third Test ended in a draw. Captain Rohit Sharma, walking just ahead of him, gestured to the waiting journalists. \"Sab pata chalega abhi (everything will be known now),\" he said with a laugh, perhaps in reference to the buzz in the press box and on social media about the possible retirement of a \"big player\".
US announces H-1B visa overhaul, Indian techies to benefit
TO TAKE EFFECT IN MID-JANUARY
Navy boat hits ferry off Mumbai coast, 13 dead
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Free healthcare for senior citizens: Kejriwal
AHEAD OF DELHI Assembly elections next year, AAP national convener and former CM Arvind Kejriwal announced that all citizens of Delhi aged above 60 will get free medical care in government and private hospitals if his party returns to power. The scheme, called Sanjeevani, will not have an income cap for eligibility, he said.
Trump threatens to impose reciprocal tariffs on India
HE MADE THE remarks while responding to a question on a potential trade agreement with China.
Opposition seeks Shah's resignation
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GARY MILLER, EVP & CUSTOMER SUCCESS OFFICER, ORACLE
Moving beyond conventional tech
AI offers a wide range of benefits for SMEs
Drones deliver new hope to farmers
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Walmart has a tough battle ahead in India
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