- 4,000 COLLECTIVES ON BOARD SO FAR
Since farmer producer organisations (FPOs) started joining the ONDC platform in April last year, 4,000 such bodies have sold 3,100 varieties of value-added agricultural products using the facility.
Officials said the target is to bring 6,000 FPOS onto the pan-India digital marketplace by the end of FY24. The platform is being promoted by the government as an alternative to global e-commerce majors such as Amazon and Walmart to support small enterprises.
ONDC supports and trains FPOs in developing and digitising product catalogues, generating shipping labels, identifying delivery partners and facilitating digital payments so that they leverage the platform to market of their products.
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