Apple explores robotics as potential 'next big thing'
Financial Express Mumbai|April 05, 2024
APPLE HAS TEAMS investigating a push into personal robotics, a field with the potential to become one of the company's ever-shifting "next big things", according to sources.
MARK GURMAN

Engineers at Apple have been exploring a mobile robot that can follow users around their homes, informed the sources. The iPhone maker also has developed an advanced table-top home device that uses robotics to move a display around, they said.

Though the effort is still in the beginning stages and it's unclear if the products will ultimately be releasedApple is under growing pressure to find new sources of revenue. It scrapped an electric vehicle project in February, and a push into mixed reality goggles is expected to take years to become a major moneymaker.

With robotics, Apple could gain a bigger foothold in consumers' homes and capitalise on advances in artificial intelligence. But it is not yet clear what approach it might take.

Though the robotic smart display is much further along than the mobile bot, it has been added and removed from the company's product road map over the years, according to the sources.

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