RAIN-WASHED MATCHES, lack of viewer and spectator interest has put the spotlight on the ongoing Asia Cup, which is being held jointly in Sri Lanka and Pakistan. The Sri Lankan leg has been marred by rains, leaving advertisers worried, according to media agency sources. The Asian Cricket Council (ACC), led by the Board of Control for Cricket in India (BCCI) secretary Jay Shah, is likely to shift the venue of the Asia Cup Super 4 matches in Sri Lanka to Dambulla from Colombo.
While Asia Cup broadcaster Disney Star declined comment on the issue, the media network is said to be monitoring the situation closely.
Disney had onboarded 18 sponsors across TV and digital, including Thums Up, Nerolac Paints, Hindustan Unilever (Glow & Lovely, Surf Excel), Samsung, Amul, Reliance Retail (Tira), Maruti and MRF for the Asia Cup.Advertisers are likely seek to make good the lack of visibility in Asia Cup at the upcoming Cricket World Cup, media industry sources said.
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