The discussions are said to be in an advanced stage with the two majors working on the final contours of a deal which will likely be a revenue share arrangement.
When contacted, both Bata India and Adidas declined comment on the issue.
Shares of Bata, which is listed on the domestic stock exchanges, jumped 7.3% intra-day on Thursday, finally settling at ₹1,733.75 apiece on the BSE, up 5.3% versus the previous day.
Through the collaboration, Adidas is likely to use Bata India's retail network to boost its presence in the country, industry sources said.
The German sportswear maker is looking to grow turnover in India, where it lags peer Puma, the largest sports retailer in the country.
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