The company has already witnessed up to a 40% year-onyear increase in sales of AC in March from the Southern region, where sales of cooling products start early, Blue Star managing director B Thiagarajan said."Our goal is to reach the market share of 15% in FY25.
So we are working towards that, we have another 11 months to go," Thiagarajan said.
To woo customers in its fold, Blue Star, which launched a new range of over 100 affordable and premium models of AC on Tuesday, plans to invest over Rs 40 crore in advertising during the summer season.
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