IF YOU'RE WONDERING what to wear at a wedding in Goa this monsoon, Myntra's new AI-based segment MyFashionGPT can help you scout ensemble options to get that perfect look. "This feature empowers customers to choose and discover looks from over 2 million styles, redefining how customers explore fashion," said Raghu Krishnananda, chief product & technology officer, Myntra.
Not only styling, the brand in the near future plans to include voice search, conversational interactions, and personalisation of outfit recommendations. Myntra's other AI tool, MyStylist, provides expert styling tips and search in 11 languages. The company expects nearly 80% of its customers to engage with MyStylist by the end of this year.
Brands have moved beyond the era of online chatbots where users could only navigate, chat and share feedback for products, now turning to AI-empowered retail experience for styling tips, make-up recommendations, and a superior shopping experience.
"Retailers can create personalised shopping experience, improve profitability by not only developing products that consumers need but predict where the next demand will come from, along with pricing, etc," said Rajat Wahi, partner, of Deloitte India.
"This will allow them to compete effectively in an ever-changing retail landscape," added Wahi.
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