Expectations are running high after a good Onam season in Kerala, which saw a year-on-year sales growth of around 23-25% in home appliances and electronics, according to executives at top durable companies.
Firms are expecting at least a 2025% year-on-year sales growth in October-November, when Dussehra and Diwali will be celebrated. This will likely be the strongest period after two difficult quarters, which were marred by weather uncertainty.
While April-June saw unseasonal rains,hurting sales of cooling products; August-September has seen erratic monsoons, hurting rural demand. But urban areas have been holding up well from a demand perspective, senior executives said. Categories such as frost-free refrigerators, automatic washing machines, split air conditioners saw a year-on-year growth in the region of 25-30% during Onam in contrast to mass categories, which saw mid-single digit growth (5-6%).
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