10-SECOND RATES AT ₹30 LAKH VS ₹15 LAKH IN 2019
According to media industry insiders, spot advertising rates for India matches and knockout matches on Star Sports have more than doubled since the 2019 Cricket World Cup, reaching 30 lakh per 10 seconds. Star Sports is part of the Disney Star network, which is broadcasting the tournament on TV and digital this year.
Disney+ Hotstar is also going for the kill, since the tournament will be broadcast for free on mobile devices. The asking rate on digital for the 2023 Cricket World is ₹230-250 per thousand impressions or cost per mille (CPM), say media industry sources. This again is 64-67% higher than the digital rate during the 2019 Cricket World Cup, which was around 140-150 per thousand impressions.
A mail sent to Disney Star elicited no response. But media experts say that the 2023 Cricket World Cup is happening during the Dusshera-Diwali period, which has excited advertisers.
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