AMAZON INDIA RECORDED 28% growth in advertising revenue in FY23 to reach 5,380 crore from ₹4,171 crore; ad revenues for Flipkart Internet, the marketplace arm of Flipkart, grew 60% in FY23 to reach 3,325 crore.
Advertising monies are increasingly being parked with conversion-based platforms like e-commerce and even social media channels like Instagram, which have made themselves commercefriendly, putting search in the eye of the storm. Quod erat demonstrandum.
If earlier the ratio of search to ecommerce spends was 75:25, the needle has moved to a "60:40 situation", say experts.
Shashank Rathore, vice-president, e-commerce at Interactive Avenues, says there has been a notable upsurge in FMCG, food and beverage and grocery categories in quick commerce. That and changes in consumer shopping behaviour are compelling even traditional brands to prioritise commerce.
"Brands are allocating 30%-40% of their digital budgets to commerce, and this is expected to increase," he says. Remember that while urban-focused brands like Hershey's, The Man Company, and Dyson focus on commerce, mass brands have been more cautious.
Esta historia es de la edición February 02, 2024 de Financial Express Mumbai.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición February 02, 2024 de Financial Express Mumbai.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Murdoch ally helps Ambani build media empire in India
SOHEE KIM PR SANJAI
Pandya, Dube & Rinku: Can they finish for India at T20 World Cup?
GOING INTO THE 2022 T20 World Cup in Australia Dinesh Karthik was assigned the finisher role and the batting lineup was built accordingly.
Nestle adds sugar to infant milk and cereal, finds report
A NEW REPORT has revealed that Nestle, the world's largest consumer goods and manufacturer of baby formula, is adding sugar to infant milk and cereal products sold in India, and other Asian, and African countries.
India-made Daimler's electric mini truck to hit the road soon
INDIA WILL BE host to German trucking giant Daimler's only electric vehicle plant outside of Europe and Japan when it launches a locally-made electric light cargo truck in FY25.
Samsung eyes ₹10,000 cr from India TV biz this year
SOUTH KOREAN GIANT Samsung is targeting a turnover of ₹10,000 crores for its television business in India this year, driven by growth in sales of its mid to-premium segment models, said Mohandeep Singh, senior VP, consumer electronics business in India.
Microsoft AI Copilot speed boost for coding
WHEN SOFTWARE DEVELOPER Nikolai Avteniev got his hands on a preview version of Microsoft's Copilot coding assistant in 2021, he quickly saw the potential.
US, China debt pose risks for global public finances: IMF
THE WORLD's TWO great economic rivals, China and the US, will drive much of the increase in global public debt over the next five years, with US spending creating trouble for many other countries by keeping interest rates high, officials at the International Monetary Fund said in a report.
Language models in consumer tech
This move is designed to ensure better user experience & privacy
'Data centres' energy use doubles every four years'
Data centres are significant energy consumers, using about 2% of the world's power and emitting carbon dioxide equivalent to the airline industry.
Vi FPO: Foreign players invest big; about ₹5,400 crore raised
GQG, Fidelity buy almost 40% of the anchor investor portion
