IT'S RAINING FREEBIES for cricket lovers. After JioCinema's audacious move to give free digital viewership of Indian Premier League (IPL) matches, Disney + Hotstar has done an encore.
It said on Friday that this year's Asia Cup and ICC Men's Cricket World Cup tournaments will be available for free to all mobile phone users accessing its app. The official explanation for lifting the paywall is to "democratise the game of cricket and make it accessible to as many mobile users in India as possible".
But the real reason, say analysts, is an attempt to challenge JioCinema's march, which attracted a record 449 million viewers during the Tata IPL matches this year. It also reported 1.47 billion views on the opening weekend of IPL 2023 - higher than Disney+Hotstar's viewership of the league last year. While JioCinema offered free viewership, Disney+ Hotstar charged a starting price of ₹299 per month.
Viacom18 won the digital streaming rights of IPL from 2023 to 2027 for ₹23,758 crore, which was earlier held by Disney Star.
Disney+Hotstar expects a cumulative reach of around 200220 million for the ICC World Test Championship finals played across five days; this includes television and OTT viewership.
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