AIR INDIA'S Maharaja 77-YEAR-OLD mascot - the will not retire anytime soon.
His workload, however, may come down; instead of a mascot's role, the potbellied, lovable Maharaja with his curling moustache, aquiline nose and striped turban may be present in the airline's premium classes and airport lounges.
This is part of a rebranding for Air India (AI), which is expected to be unveiled on Thursday in New Delhi in the presence of the Tata group top brass. The carrier's current logo, featuring a red swan with a distinctive orange Konark Chakra, is expected to make way for livery housing a threecolour combination - red, white and purple - as a sign of change. While red and white have been AI's colours, purple is derived from Vistara, which is going to be absorbed into the former flag carrier.
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