With Elon Musk announcing that his Starlink satellite internet services will enter India, analysts expect a price war in this space on the lines of the telecom sector in 2016 with the entry of Reliance Jio.
The reason for this is simple: With Starlink’s entry, India’s satellite communication space will have three players, with Bharti Enterprises’ OneWeb and Jio being the other two to have applied for licences to the department of telecommunications.
The very nature of satellite broadband space means pricing at a premium to the fibre-based broadband services. So to capture market in rural and remote areas, where income levels are low, a price war is imminent. Analysts feel that three players in the satellite space is more than what the market has to offer, so tariff will definitely matter to gain subscribers and market share.
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