MARUTI SUZUKI, THE country's largest passenger vehicle manufacturer, has been losing market share over the past few years from a high of 51.2% in FY19 to 41.3% in FY23. But thanks to the SUV onslaught and continued success of the Swift model, its market share increased to 42.9% during April-February FY24, and will likely touch 43% in FY24.
The SUV onslaught by the company-it launched the all-new Brezza in FY23, and the Fronx and Jimny in FY24-as well as continued success of the Swift hatchback have been instrumental in helping it claw back market share.
The Fronx, launched on April 24 last year, has sold over 120,000 units, and the Brezza (launched on June 30, 2022) has been averaging about 14,500 monthly sales.
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