THE AI FACTOR IN ELECTIONS
Financial Express Mumbai|March 24, 2024
While the impact of AI on the upcoming polls remains a concern, political parties are trying their hands on the new tech, integrating it into electioneering in novel ways furthering their messages, connecting with voters and even taking down opponents
SHUBHANGI SHAH
THE AI FACTOR IN ELECTIONS

ON FEBRUARY 20, the Indian National Congress (INC) put out a cheeky meme-a parody of Prime Minister Narendra Modion the trending Hindi song Chor. In the short video, Modi's face is seen superimposed on that of the singer, who also sings in the PM's voice to lyrics rewritten to the idea of chor, or thief.

The chorhere is a business tycoon, to whom Modi hands over ports, coal mines, forests and, ultimately, the country, as the lyrics of the parody goes, criticising the PM's alleged close links with the billionaire businessman. "Don't know about 2024 but clearly you guys have won the meme fest," a user commented on the short video that has amassed over 1.5 million views and counting on Instagram.

While the impact of artificial intelligence (AI) on the upcoming Lok Sabha elections remains a concern, political parties are trying their hands on the newtechnology, integrating it into electioneering in novel ways, furthering their messages and connecting with voters, while taking down the opponents.

On its part, the Bharatiya Janata Party (BJP), too,recently put out a short video, this time featuring Rahul Gandhi with the face of the Congress leader superimposed on that of Rashtriya Janata Dal (RJD) leader and former Bihar deputy CM Tejashwi Yadav. In the original video, Yadav takes down Bihar CM Nitish Kumar for abandoning the Opposition alliance in the state and rejoining the BJP-led National Democratic Alliance (NDA).

However, in the parody video, Gandhi is shown addressing West Bengal chief minister Mamata Banerjee, as the Trinamool Congress announced candidates for all 42 Lok Sabha seats in the state."Ek baar bata to dete aap, iss baar to aapne kuch kaha hi nahi (You could have told us once, this time you didn't even say anything)," Gandhi is shown saying, implying a fallout in the Opposition's INDIA bloc ahead of the elections.

Esta historia es de la edición March 24, 2024 de Financial Express Mumbai.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición March 24, 2024 de Financial Express Mumbai.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE FINANCIAL EXPRESS MUMBAIVer todo
Financial Express Mumbai

Murdoch ally helps Ambani build media empire in India

SOHEE KIM PR SANJAI

time-read
3 minutos  |
April 18, 2024
Financial Express Mumbai

Pandya, Dube & Rinku: Can they finish for India at T20 World Cup?

GOING INTO THE 2022 T20 World Cup in Australia Dinesh Karthik was assigned the finisher role and the batting lineup was built accordingly.

time-read
2 minutos  |
April 18, 2024
Financial Express Mumbai

Nestle adds sugar to infant milk and cereal, finds report

A NEW REPORT has revealed that Nestle, the world's largest consumer goods and manufacturer of baby formula, is adding sugar to infant milk and cereal products sold in India, and other Asian, and African countries.

time-read
1 min  |
April 18, 2024
Financial Express Mumbai

India-made Daimler's electric mini truck to hit the road soon

INDIA WILL BE host to German trucking giant Daimler's only electric vehicle plant outside of Europe and Japan when it launches a locally-made electric light cargo truck in FY25.

time-read
2 minutos  |
April 18, 2024
Samsung eyes ₹10,000 cr from India TV biz this year
Financial Express Mumbai

Samsung eyes ₹10,000 cr from India TV biz this year

SOUTH KOREAN GIANT Samsung is targeting a turnover of ₹10,000 crores for its television business in India this year, driven by growth in sales of its mid to-premium segment models, said Mohandeep Singh, senior VP, consumer electronics business in India.

time-read
1 min  |
April 18, 2024
Financial Express Mumbai

Microsoft AI Copilot speed boost for coding

WHEN SOFTWARE DEVELOPER Nikolai Avteniev got his hands on a preview version of Microsoft's Copilot coding assistant in 2021, he quickly saw the potential.

time-read
1 min  |
April 18, 2024
Financial Express Mumbai

US, China debt pose risks for global public finances: IMF

THE WORLD's TWO great economic rivals, China and the US, will drive much of the increase in global public debt over the next five years, with US spending creating trouble for many other countries by keeping interest rates high, officials at the International Monetary Fund said in a report.

time-read
1 min  |
April 18, 2024
Financial Express Mumbai

Language models in consumer tech

This move is designed to ensure better user experience & privacy

time-read
2 minutos  |
April 18, 2024
Financial Express Mumbai

'Data centres' energy use doubles every four years'

Data centres are significant energy consumers, using about 2% of the world's power and emitting carbon dioxide equivalent to the airline industry.

time-read
2 minutos  |
April 18, 2024
Financial Express Mumbai

Vi FPO: Foreign players invest big; about ₹5,400 crore raised

GQG, Fidelity buy almost 40% of the anchor investor portion

time-read
1 min  |
April 18, 2024