ON FEBRUARY 20, the Indian National Congress (INC) put out a cheeky meme-a parody of Prime Minister Narendra Modion the trending Hindi song Chor. In the short video, Modi's face is seen superimposed on that of the singer, who also sings in the PM's voice to lyrics rewritten to the idea of chor, or thief.
The chorhere is a business tycoon, to whom Modi hands over ports, coal mines, forests and, ultimately, the country, as the lyrics of the parody goes, criticising the PM's alleged close links with the billionaire businessman. "Don't know about 2024 but clearly you guys have won the meme fest," a user commented on the short video that has amassed over 1.5 million views and counting on Instagram.
While the impact of artificial intelligence (AI) on the upcoming Lok Sabha elections remains a concern, political parties are trying their hands on the newtechnology, integrating it into electioneering in novel ways, furthering their messages and connecting with voters, while taking down the opponents.
On its part, the Bharatiya Janata Party (BJP), too,recently put out a short video, this time featuring Rahul Gandhi with the face of the Congress leader superimposed on that of Rashtriya Janata Dal (RJD) leader and former Bihar deputy CM Tejashwi Yadav. In the original video, Yadav takes down Bihar CM Nitish Kumar for abandoning the Opposition alliance in the state and rejoining the BJP-led National Democratic Alliance (NDA).
However, in the parody video, Gandhi is shown addressing West Bengal chief minister Mamata Banerjee, as the Trinamool Congress announced candidates for all 42 Lok Sabha seats in the state."Ek baar bata to dete aap, iss baar to aapne kuch kaha hi nahi (You could have told us once, this time you didn't even say anything)," Gandhi is shown saying, implying a fallout in the Opposition's INDIA bloc ahead of the elections.
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