This World Cup, a nofrills,rich-in-content talk show featuring cricket's renowned pundits from Pakistan Wasim Akram, Moin Khan, Misbah-ul-Haq, Shoaib Malik along with a pleasant presenter, Fakhr-e-Alam, with an entertainment background, has cut through the clutter and proved to be a sleeper hit.
The Pavilion, a flagship free-streaming show of A Sports, part of Pakistan's largest media network ARY, is fast approaching the 1000k subscriber mark with most of its hour-long video capsules securing close to one million views. Among the lakhs of Indians following the show are former India captains Kapil Dev and Sourav Ganguly, who have publicly applauded the efforts of their one-time rivals.
The chief architect of The Pavilion says the show's unique free-flowing conversational format reflects their trust in the good old tradition of storytelling and their wish to sound different in the general cricket broadcasting din.
"What we have managed to achieve with The Pavilion is a function of not trying to overcomplicate things. We keep it simple, we tell stories, and we try to discuss matches the way one would discuss them sitting in their lounge with their friends and family,"
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