THE RISING TEMPERATURES seem to be driving up the pace of growth of summer season products this year, despite intermittent showers in some parts of the country. Last week, Pune saw some rain spells, but heatwave-like conditions continue to prevail in most other parts of India, the Indian Meteorological Department said on Saturday, with temperatures likely to rise by 2-3 degrees over the next few days.
The hot weather has already pushed up the sales of categories such as air-conditioners (ACs), ice-creams and beverages, which ride the summer season in a big way. In the first half of April, these categories reported a growth of 10-15% in terms of sales versus the same period last year, top companies have told FE. They have factored in a sales growth of 20-25% for this summer versus last year.
In particular, the south, west and east regions are showing significant signs of improvement in terms of sales, while the north and central regions are yet to pick up, says Kamal Nandi, business head and executive vice-president, Godrej & Boyce Manufacturing Company, which runs Godrej Appliances.
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