When founders turned content creators
Financial Express Mumbai|February 25, 2024
WHAT DO ZERODHA cofounder Nikhil Kamath, Cred founder Kunal Shah and Zomato founder Deepinder Goyal have in common? All entrepreneurs, they are part of a growing tribe of founders turned-content creators, carving a slice from the densely-populated influencer pie.
SHUBHANGI SHAH

"Nikhil Kamath is clearly the frontrunner here," said Viraj Sheth, co-founder and CEO of Monk Entertainment, a talent management and influencer marketing company.

The Zerodha, and Gruhas True Beacon, co-founder started his 'WTF Is' podcast in March last year, where he invites friends and domain experts to discuss topics ranging from social media, technology, and gaming to environment and fitness. The guests featured include brother and co-founder Nithin Kamath, Biocon founder Kiran Mazumdar Shaw, Cult.fit CEO Mukesh Bansal, actors Tara Sutaria and Bhumi Pednekar, and YouTuber Tanmay Bhatt, among others.

"I often host get-togethers and try to bring people from diverse backgrounds together. The quality of conversation is such that we felt it needed to be shared with a wider audience," Kamath told FE on why he started the WTF Is podcast."The podcast is the same setup I have every weekend with friends, the only difference is that there is a camera in the room," he said.

"THE PODCAST IS, by itself a mini MBA programme, and each episode leaves me with a bird's eye view of the industry," the entrepreneur added.

Speaking on the topics he chooses, Kamath said, "We pick what interests me, the sectors I am looking to invest in, and the ones I feel hold potential for future entrepreneurs of the country. We only shoot once a month and focus on providing quality content that ensures access to knowledge and actionable insights."

In his latest episode on climate change, a WTF Fund to Combat Climate Change was announced. "We are focusing on initiatives that will have a long-term impact in three cities-Bengaluru, Mumbai and Delhi," he commented.

Esta historia es de la edición February 25, 2024 de Financial Express Mumbai.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición February 25, 2024 de Financial Express Mumbai.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE FINANCIAL EXPRESS MUMBAIVer todo
Financial Express Mumbai

Murdoch ally helps Ambani build media empire in India

SOHEE KIM PR SANJAI

time-read
3 minutos  |
April 18, 2024
Financial Express Mumbai

Pandya, Dube & Rinku: Can they finish for India at T20 World Cup?

GOING INTO THE 2022 T20 World Cup in Australia Dinesh Karthik was assigned the finisher role and the batting lineup was built accordingly.

time-read
2 minutos  |
April 18, 2024
Financial Express Mumbai

Nestle adds sugar to infant milk and cereal, finds report

A NEW REPORT has revealed that Nestle, the world's largest consumer goods and manufacturer of baby formula, is adding sugar to infant milk and cereal products sold in India, and other Asian, and African countries.

time-read
1 min  |
April 18, 2024
Financial Express Mumbai

India-made Daimler's electric mini truck to hit the road soon

INDIA WILL BE host to German trucking giant Daimler's only electric vehicle plant outside of Europe and Japan when it launches a locally-made electric light cargo truck in FY25.

time-read
2 minutos  |
April 18, 2024
Samsung eyes ₹10,000 cr from India TV biz this year
Financial Express Mumbai

Samsung eyes ₹10,000 cr from India TV biz this year

SOUTH KOREAN GIANT Samsung is targeting a turnover of ₹10,000 crores for its television business in India this year, driven by growth in sales of its mid to-premium segment models, said Mohandeep Singh, senior VP, consumer electronics business in India.

time-read
1 min  |
April 18, 2024
Financial Express Mumbai

Microsoft AI Copilot speed boost for coding

WHEN SOFTWARE DEVELOPER Nikolai Avteniev got his hands on a preview version of Microsoft's Copilot coding assistant in 2021, he quickly saw the potential.

time-read
1 min  |
April 18, 2024
Financial Express Mumbai

US, China debt pose risks for global public finances: IMF

THE WORLD's TWO great economic rivals, China and the US, will drive much of the increase in global public debt over the next five years, with US spending creating trouble for many other countries by keeping interest rates high, officials at the International Monetary Fund said in a report.

time-read
1 min  |
April 18, 2024
Financial Express Mumbai

Language models in consumer tech

This move is designed to ensure better user experience & privacy

time-read
2 minutos  |
April 18, 2024
Financial Express Mumbai

'Data centres' energy use doubles every four years'

Data centres are significant energy consumers, using about 2% of the world's power and emitting carbon dioxide equivalent to the airline industry.

time-read
2 minutos  |
April 18, 2024
Financial Express Mumbai

Vi FPO: Foreign players invest big; about ₹5,400 crore raised

GQG, Fidelity buy almost 40% of the anchor investor portion

time-read
1 min  |
April 18, 2024