MUMBAI/NEW DELHI:
Companies such as Godrej Consumer Products Ltd, Dabur India Ltd and ITC Ltd are expanding their workforce in rural markets to align with their revamped marketing and distribution strategies. Rural consumer demand has outpaced urban markets this year, with good monsoon showers and rich harvests allowing rural shoppers to indulge in their fondness for packaged foods, energy drinks, and hair dyes.
Mumbai-based Godrej Consumer Products, for instance, has increased hiring in rural areas alongside introducing smaller and more affordable packs across key consumer goods categories to drive deeper penetration in rural markets. "To support this initiative, we have increased our rural workforce, enabling us to double our outlet and village coverage," said Krishna Khatwani, head of sales (India), Godrej Consumer Products, which has warned of weaker margin and volumes for the December quarter chiefly because of higher input costs.
Delhi-based Dabur is deploying more on-ground sales force, particularly for its foods business, which the company said has "significant rural potential and high penetration opportunities".
Esta historia es de la edición December 30, 2024 de Hindustan Times Pune.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición December 30, 2024 de Hindustan Times Pune.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Allu Arjun Debuts New Look As He Visits Court To Complete Bail Formalities
The actor submitted sureties at a Hyderabad court after being granted bail in connection with the Sandhya Theatre incident, debuting a new look in the process
My new song is meant to be something people can have fun with, says Paradox
Rapper Tanishq Singh aka Paradox has always been willing to push the boundaries of his music, resulting in a sound that is constantly evolving.
Ariana Grande's 'Botox and Juvederm' joke sparks backlash
Singer-actor Ariana Grande, who has received significant praise for her portrayal of Glinda in Wicked (2024), was honoured with the Rising Star Award at the Palm Springs International Film Festival 2025 on January 3.
I've done a lot of TV, and I was tired, so I left it, as one tends to lose excitement, says Aamir Ali
Actor Aamir Ali has been a regular face on television for just a little under two decades, having been part of Kahaani Ghar Ghar Kii, Kya Dil Mein Hai and FIR.
DSP: I was prepared for Kissik and Oo Antava comparisons
As long as you don't let success get to your head, you are not bothered by the outcome,\" says composer Devi Sri Prasad, also known as DSP, who is pleased with the reception of his music for Pushpa 2: The Rule.
Sparks of Trouble for Coldplay Gujarat gig!
Ahead of its highly anticipated India tour, British rock band Coldplay is making headlines again!
Aubrey's husband, director Jeff Baena, dies by suicide
Actor-comedian Aubrey Plaza is mourning the loss of her husband, director Jeff Baena, who died at the age of 47.
Rohit and Virat still have the hunger, says Gambhir
No one in the team will say it but they are all surely thinking it.
Hockey India League viable route to making a return to India national setup
Affan Yousuf glided through the opposition defence immediately after pushback to make a sensational pass to Sukhjeet Singh, who tapped in to put Bengal Tigers on the board 23 seconds into the game, scoring the fastest goal of the Hockey India League (HIL).
FMCG cos expect inflation to hit volume growth in Q3
Hit by inflation, higher input costs and pricing measures, fast-moving consumer goods companies are expected to see a contraction in their gross margin and a modest-to-flat operating profit in the October-December quarter.
