On Saturday, BJP president JP Nadda launched the “Gaon Chalo Abhiyan”, which a party functionary said is designed to allow interaction between leaders and voters in booths across 700,000 villages. The BJP, once considered an urban-centric party, has been making inroads into rural India through a slew of social welfare schemes oriented towards empowering the economically weak and socially marginalised.
According to CSDS-Lokniti, the BJP’s vote share in rural areas went up from 30.3% in 2014 to 37.6% in 2019. Party leaders attribute this change to labharthis (beneficiaries) voting for the BJP, overlooking caste and other local considerations.
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