Cinematic collision: Impact of big-budget movies on smaller gems

The last two weeks have seen a stellar comeback for Indian cinema, with films such as Gadar 2, OMG2 and Jailer raking in the moolah. However, for films such as Ghoomer that are made on a smaller budget, the challenge of competing against big-budget blockbusters looms large. Earlier this year, Zwigato and Bheed also suffered a similar fate when they faced a box-office clash with Mrs Chatterjee vs Norway.

- Navya Kharbanda

Trade analyst and producer Girish Johar says, "Strong word of mouth plays a major role in such cases. Even if a film is small, it can be saved from getting crushed under a big banner if the content is good." He adds, "Exhibitors also want to have the scope of encashing. So, small films do get bottlenecked at times. If huge films like OMG2 and Gadar 2 are released, it is a golden period for them (exhibitors) to earn more by giving them more screens."