Short-form content platforms such as ShareChat, Moj, Josh, and Instagram Reels have grown rapidly in 2024, as users from India's small towns rise steadily and regional-language creators keep them hooked through local, innovative content.
These platforms boast over 250 million active users, with engagement metrics like average daily watch time surpassing 30 minutes per user. Further, audio is emerging as a big draw for short-form content, with audio stories and live, personalized calls with creators amplifying engagement and monetization options.
"One of the most noteworthy trends has been the rise of regional creators, particularly from tier-two and tier-three cities. These creators resonate deeply with their communities by addressing local interests and values, fostering a sense of belonging and cultural pride," Gaurav Jain, chief business officer, ShareChat & Moj, said.
Esta historia es de la edición December 24, 2024 de Mint Kolkata.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición December 24, 2024 de Mint Kolkata.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Services exports save the day for current account in Sep quarter
A rise in services exports helped narrow India's current account deficit (CAD) in the September quarter, although this marked the second consecutive quarterly deficit after hitting a surplus in the final three months of FY24.
Le Sutra to focus on artisanal offerings
Founder Rahul Bajaj said the company is targeting a 25% revenue increase by 2028 as part of its growth strategy
UltraTech to acquire minority stake in Star Cement
Leading cement producer UltraTech Cement on Friday said it will acquire a minority stake of 8.69% from the promoters of Meghalaya-based Star Cement in a deal worth up to ₹851 crore.
Rupee falls to record low as dollar bids spike
The rupee fell to an all-time low on Friday, as maturing non-deliverable forwards and currency futures boosted dollar demand, while the sharp fall led to panic dollar buying by importers.
JSW Neo to acquire O2 Power; EQT and Temasek to exit
The transaction entails acquisition of O2 Power Midco Holdings and O2 Energy SG, and is subject to customary nods
Escorts Kubota's ride is bumpy amid demand concerns
Escorts Kubota Ltd continues to grapple with the challenges of weak export volumes and subdued construction equipment demand.
Rural-urban consumption gap shrinks in 2023-24
The monthly per capita consumption expenditure rose to ₹4,122 in rural areas and ₹6,996 in urban areas
India's Textile Exports: A Silver Lining as Trade Deficit Widens
Experts attribute this growth to govt policies, trade deals, and adoption of new technologies
A Visionary
Former prime minister Manmohan Singh's tenure (2004-2014) witnessed significant reforms that profoundly impacted India's economy, governance, and social infrastructure. His reforms focused on pressing issues such as poverty alleviation, education, healthcare, and corruption. Mint takes a look at the key reforms that reflect Singh's enduring legacy.
Steering Indian Economy: One Journey Ends, Another Continues
The journey that started in 1991, though interrupted a few times, continues today
