With few films making an impact at the box office, film producers are hesitant about taking new projects to floor, prompting a surge in unexpected partnerships between mainstream studios and independent digital content houses to diversify their offerings.
Yash Raj Films (YRF) announced a deal with Posham Pa Pictures, known for OTT titles, including Kaala Paani and Maamla Legal Hai, and Sajid Nadiadwala's film production house Nadiadwala Grandson Entertainment and Banijay Asia, which is a part of Banijay Entertainment, have partnered to create web originals and films, with an investment of ₹100 crore.
Esta historia es de la edición January 07, 2025 de Mint Kolkata.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición January 07, 2025 de Mint Kolkata.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Inside the Seismic Shift in the Namkeen World
Health is wealth, so many brands are coming up with all kinds of products to reshape the way Indians snack
American employees have lost their labour market leverage
Their pandemic gains are over as the power balance tilts away
Donald Trump to take virtual centre stage in Davos
Chief executives will be given the chance to lob questions at the new US President Donald Trump
Little-known ETF gains from SpaceX addition
The fund has since seen the best stretch of flows in its seven-year lifespan
Adani Infra seeks CCI clearance
Adani Infra has sought approval from fair trade regulator Competition Commission of India (CCI) for acquiring a majority stake in PSP Projects Ltd.
Declaring pre-existing diseases and timelines: Know the rules
What is the time limit for pre-existing diseases when buying health insurance?
Uneven access to formal credit can set our economic goals back
India must chart a path for small-ticket formal credit if it is to realize its Viksit Bharat ambition
Maruti Suzuki to up prices of models
Maruti Suzuki India Ltd (MSIL) on Thursday said it will hike prices by up to ₹32,500 across various models to partially offset the rise in input costs.
HUL's Minimalist asset big push for beauty portfolio
India's largest consumer goods maker just acquired one of the few profitable personal care startups in the country, signaling more consolidation as entrenched giants beef up premium offerings.
HUL needs a magic wand for recovery after subdued Q3
Not fast-moving