Apple misses out on smartphone mkt rebound in 2024
Mint Mumbai|November 28, 2024
Global smartphone sales rebounded strongly in 2024 after two successive years of decline, but Apple Inc. barely managed growth, an independent study showed, underscoring the speed with which Android-based rivals are gaining ground in China and emerging markets.

Apple and its rivals will ship 6.2% more phones or an estimated 1.24 billion units in 2024, according to market tracker IDC. But iPhone volumes likely edged just 0.4% higher. Still, Apple remains by far the profit leader with an average selling price surpassing $1,000, while Android rivals collectively came in at around $295, IDC estimates.

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