Tata Group-backed grocery delivery platform Bigbasket on Tuesday said it has overhauled its slotted delivery service to now deliver within two hours against the earlier option of same-day or next-day delivery, as it rushes to service orders in response to greater competition from quick commerce firms.
The slotted delivery service, now renamed to "Bigbasket supersaver", has been rolled out in over 40 cities, including Bengaluru and Noida, and will be extended to 70 by March-end. Slotted delivery refers to a model where customers choose preferred time slots for delivery of groceries to their homes.
Hari Menon, the company's co-founder and CEO, further said that the company may reduce slotted delivery timelines to an hour in the coming months.
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