Faced with slowing growth in core segments like test preparation and white-collar upskilling, edtech operators are now eyeing allied healthcare services and nursing skilling as the next big business opportunity.
Indian edtech companies, including PhysicsWallah and leaders like upGrad co-founder Mayank Kumar and former Unacademy chief operating officer (COO) Vivek Sinha, have turned their focus to skilling in nursing and allied healthcare services over the past year, targeting a promising niche within upskilling, which has remained a brighter spot amid the broader challenges in the edtech market upGrad's Kumar has shifted gear to focus on this emerging sector. Kumar, on 16 October, stepped back from his operational role to launch a new venture targeting blue-collar upskilling, with a particular emphasis on nursing and geriatric care professionals.
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