The commerce ministry has proposed creating a unified body to strategize and coordinate trade promotion efforts, as the global economy appears headed for a deep slump because of the continuing conflict in Ukraine and China's struggles with covid-19.
The proposed organization aims to boost collaboration among various export promotion entities, with a focus on expanding into non-traditional markets such as Latin America and Africa to drive trade growth, government officials aware of the development said, requesting anonymity.
"Currently, export promotion activities are done by various ministries, councils and state governments. CII has been requesting a national export mission, and one of the pillars under this is a dedicated export promotion body that can converge resources and initiatives to build the India brand, facilitate Indian exporters to access overseas markets and assist overseas buyers in connecting with exporters," said Sanjay Budhia, chairman of CII National Committee on Exports.
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