“Business messaging continues to grow across our services and will be the next major pillar of our business. There are over 600 million conversations between people and businesses every day on our platforms. To give you a sense of what this could look like when it’s scaled globally, every week now, more than 60% of people on WhatsApp in India message a business app account. Our revenue from click-to-message ads in India has doubled year-over-year. This is going to be a really big opportunity for new business AIs," Mark Zuckerberg, chief executive of Meta, said in his remarks to investors after the social media giant reported its fastest revenue growth rate in the past two years.
Click-to-message ads involve advertisements that run on social media platforms, such as Meta’s Facebook and Instagram, and direct users to a conversation interface on one of Meta’s Messenger, Instagram, and WhatsApp chat platforms for businesses and customers to connect with each other. The company earns a commission from businesses using the chat service and selling products through these platforms.
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