The company, currently competing in a shrinking small-car segment and facing competitive pressures, is refining its offerings to amplify value for consumers without escalating prices, Venkatram Mamillapalle, country CEO & managing director of Renault India, told Mint in an interview.
He likened the company's new approach to the "Mini Cooper" way, emphasizing the enhancement of the value proposition for small cars while avoiding price hikes.
"The whole idea is, we are changing the proposition of these three models," Mamillapalle said.
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