The innovator's dilemma facing Google may well have a solution

OpenAI and Microsoft are sharpening their threat but it may be a cloud war rather than for search

- Jaspreet Bindra

The book Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail authored by Clayton Christensen was chosen by The Economist as one of the six greatest business books ever. It expanded on the concept of disruptive technologies, a term Christensen himself had coined, and how they could unseat great established companies, not because management was doing the wrong things, but because it was doing almost everything right! “The reason [why great companies failed] is that good management itself was the root cause," wrote Christensen. “Managers played the game the way it’s supposed to be played. The very decision-making and resource allocation processes that are key to the success of established companies are the very processes that reject disruptive technologies: listening to customers; tracking competitors’ actions carefully… These are the reasons why great firms stumbled or failed when confronted with disruptive technology change."