German software company SAP launched its ‘Grow with SAP’ platform to target India’s large base of micro, small and medium enterprises (MSMEs). Last December, Kulmeet Bawa, SAP’s president and managing director for India said the country was already one of the fastest-growing for the enterprise resource planning (ERP) market leader. It is now sharpening its focus towards India’s MSMEs with the new platform. In an interview, Paul Marriott, president, Asia-Pacific and Japan discussed how this strategy will work. Edited excerpts:
SAP has offered ERP solutions in India for a long time. How would the new platform be any different?
We recognize that the SME sector in India is 80% of the entire Indian market, and we sought to offer the same global solutions that run global enterprises — with a value centric approach to businesses in India. Grow helped us accelerate the timelines of bringing a price-conscious ERP cloud solution to the Indian mid-market.
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