The RIL-run broadcaster outbid Sony Pictures Networks India across digital and television, while the third bidder, Disney Star, placed just a couple of bids, according to two people familiar with the development.
The winning bid for digital and the rest of the world rights was at ₹3,101 crore, translating to ₹35.23 crore per match, far exceeding the base price of ₹25 crore. Linear TV rights were sold for ₹2,862 crore, or ₹32.52 crore per match, surpassing the per-match reserve price of ₹20 crore. Disney Star clinched the rights for the previous cycle at ₹60 crore per match for both digital and TV rights.
Only three firms—incumbent Disney Star, Viacom18 and Sony Pictures—opted to bid for the rights.
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