An adaptation of the 2014 Tamil hit Veeram, KKBKKJhit over 3,000 screens on Friday, a holiday across most of the country. Advance booking figures show it may earn at least ₹20 crore on the opening day alone, also helped by the fact it has no major competition in cinemas now.
Cinema owners, particularly in the Hindi-speaking belt, who were earlier weighing closure, are excited by the prospects of the film. Many are saying its success will be crucial in determining the viability of their businesses.
"The film checks all boxes as far as commercial cinemas go, especially the kind that southern, especially Telugu movies, are known for: packaging a big star with action, songs, drama and emotion," said Vishek Chauhan, a Bihar-based independent exhibitor.
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