Repeat your outfits to go with anti-algorithm style

There is an old-school charm to repeating clothes, and for fashion to be truly sustainable, it is all the more essential

- Sujata Assomull

“Holistic dressing” is the latest buzzword in the fashion world. While this approach emphasizes well-being, it also underscores the importance of authenticity in fashion choices. But is this just a rebranding of something we’ve always known—personal style?

Last year, everything from “very demure” to “brat girl” summer was trending, reflecting the industry’s rapid shifts, which no one can realistically keep up with. At the same time, the fashion world is undergoing significant transformations. Chanel recently appointed Matthieu Blazy as its new creative director, succeeding Virginie Viard. This change has opened the position at Bottega Veneta, where Louise Trotter, formerly of Carven, has stepped in.

What’s more, Michael Rider will now lead Celine, and Sarah Burton has joined Givenchy after nearly three decades with Alexander McQueen. These shifts are set to influence each house’s signature aesthetics—remember when Alessandro Michele moved to Gucci in 2015? This constant shifting creates a disconnect with the customer. No wonder people crave authenticity, especially when they’re also thinking about mindful consumption. That’s why it’s time for the consumer to put personal style first.

THE POWER OF REPEATING