Mark McCulloch is the founder of Hospitality Rising, which is working to change attitudes towards jobs in the industry But he says it is important not to look back at how things were before Brexit but deal with the reality of today’s labour market.
The industry is facing a crisis as the number of workers coming from the EU dwindles. Companies now have to come up with innovative ways to find and retain staff – including regular pay rises.
Mr McCulloch told hospitality podcast 5th Wave: “Because there’s no foreign people coming in en masse, actually [to] the British public it is kind of beneath them to work in hospitality.
“They’re too posh to pull a pint. So, very simply put, it was how could we change perceptions for the better for UK nationals to want to work in hospitality?”
He said it is important to emphasise the benefits of working in the industry to make it seem like a viable career path.
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