He said the party must "step up another gear" as jubilant MPs and activists gather in Liverpool after their win in Thursday's Rutherglen and Hamilton West by-election.
A new patriotic membership card will be unveiled today with the slogan "putting the country first".
"Labour is a proudly patriotic party," a spokesperson said.
It's all part of a bid to underline changes made since Jeremy Corbyn quit as leader in 2020.
But his replacement has yet to resonate with voters.
A Sunday Express survey by WeThink shows 57 per cent regard Starmer as "uninspiring". Only 38 per cent say he is "inspiring". Others are neutral or don't know.
Tory attempts to portray the Labour leader as a "flip-flopper" have also struck home - 51 per cent of voters saying he is "indecisive" while 44 per cent disagree.
It comes after he ditched plans to bring energy utilities into "common ownership" and insisted that he is committed to Brexit despite having backed a second referendum.
Almost half of voters - 48 per cent also regard him as "untrustworthy", with 47 per cent taking the opposite view.
Esta historia es de la edición October 08, 2023 de Sunday Express.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición October 08, 2023 de Sunday Express.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Birthday boy Jesurun gift-wraps points for the unbeaten Blades
JESURUN RAK-SAKYI struck twice on his 22nd birthday as unbeaten SHEFFIELD UNITED defeated LUTON 2-0 at home to move level on points with Championship leaders SUNDERLAND.
PALACE REIGN FOR KINGS OF THE ROAD
THE Slot machine paid out yet another jackpot as Liverpool dug deep for a priceless and gritty victory.
Punch & Judy next in line to be 'cancelled' fears veteran
HE'S been entertaining children and adults alike for six decades with his traditional Punch and Judy shows.
How Rick's traumatic childhood drove him to succeed
\"IT'S A desperately poignant way to sum up one's childhood. \"I remember being frightened all the time as a kid,\" recalls Rick. He traces the trauma to a grave tragedy in the family before he was even born.
Harry extends 'solo' trip without Meghan
PRINCE Harry has extended his solo trip abroad without wife Meghan, the Sunday Express has learned.
How Queen bagged her cheeky escapes
IN a lifetime of meeting the public, the late Queen famously used her handbag to secretly signal to her courtiers when she was ready to leave an event.
Trump's return to brush with death spot
A SECRET Service ring of steel surrounded Donald Trump last night as he prepared to hold a rally in the same spot where he was almost killed by an assassin three months ago.
Migrants perish as Cooper slams gangs
A TODDLER trampled to death in a small boat was among four migrants who died off the French coast yesterday.
‘Inspirational’ Kemi wins backing of US governor DeSantis
KEMI Badenoch's leadership bid has been endorsed by one of the US Republicans' most influential figures.
Leadership hopeful fired up by Reagan
JAMES Cleverly wants to bring the spirit of Ronald Reagan to the Tory Party as he enters a critical week in his bid to become leader, he tells the Sunday Express today.
