Such is its popularity with Gen Z - people born between 1997 and 2012 it has become the fastest growing alcoholic drink around.
And its popularity is expected to soar even more this summer thanks to a host of major sporting events, taking two to three per cent of sales from beer.
Last year, sales were worth £3.06billion and that is predicted to jump £3.4billion to in 2024 an 11 per cent rise.
Esta historia es de la edición March 10, 2024 de Sunday Express.
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Esta historia es de la edición March 10, 2024 de Sunday Express.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
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