The Department for Health has launched a campaign called Start for Life designed to dispel myths, such as the idea that hugging a child too much makes them "clingy" or that sobbing babies should be left to "cry it out".
Parents today are being encouraged to shower newborns with cuddles. And experts warn getting it wrong can damage a young child's mental health, with the effects continuing into adulthood.
Ms Atkins said: "As our understanding has improved, so too must our communication of that advice to parents.
"That is very much what the Start for Life programme is about. I think it's very interesting that there's a focus on hugging and facial expressions and smiles.
"The moment you see your baby smile for the first time is just a magical moment.
"The more we can help parents understand what facial expressions mean, for example, and what that may mean the baby needs, that is a really positive step forward for everyone.
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