Industry data indicates that the ASP has surged from Rs 7.65 lakh in 2018-19 to Rs 11.5 lakh in 202324, marking a growth of over 50 percent.
More and more people are increasingly preferring to buy a top-end variant of the vehicle of their choice - from 27 per cent of customers opting for the top end variant about a year back, now 43 per cent of buyers go for the top-end variant. There is a clear shift towards premiumisation, says Shashank Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India.
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