Market players report that persistent inflation has affected both sales and margins across urban and rural areas. However, they have observed a rise in demand with the festive season at its peak.
"Rising commodity inflation is always a challenge for FMCG brands, as it directly impacts consumers' purchasing power. With the festive season spanning from Rakshabandhan to Diwali, we've observed an increase in demand," said Manish Aggarwal, Director, Bikano, Bikanervala Food Pvt. Ltd.
"This year, we're heavily focused on both quick commerce and traditional e-commerce platforms. Given the high demand for our products during festive periods, we prioritize quick commerce to ensure swift deliveries," Aggarwal added.
The Reserve Bank of India (RBI) recently reflected these mixed signals in its October bulletin, acknowledging a slowdown in high-frequency indicators but expressing optimism for a potential recovery.
Esta historia es de la edición October 28, 2024 de The Business Guardian.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición October 28, 2024 de The Business Guardian.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Gavaskar On Fans' High Expectations From Virat: 'Even If He's Scoring 70s Or 80s'
Former Indian cricketer Sunil Gavaskar talked about the high standards star batter Virat Kohli has set due to his consistency which makes his scores of 60s and 70s look underwhelming to his fans.
Noida police nabs key accused in multi-crore land scam
In a major breakthrough, Noida Police have arrested Javed alias Javid, a key figure in a multi-crore land fraud case, from Durga Chowk, Surajpur, on November 27, 2024.
Delhi polls: BJP shortlists three probables for each seat
The BJP has stepped up its candidate selection process for the upcoming Delhi Assembly polls, with an average of three probables shortlisted for each of the 70 constituencies, senior party leaders said on Wednesday.
Kejriwal accuses BJP of failing to maintain Delhi's law and order
AAP supremo Arvind Kejriwal on Wednesday accused the BJP-led Centre of \"failing\" to maintain Delhi's law and order and alleged that he was prevented from meeting the victim of a two-month-old shooting incident in Nangloi Jat.
CM Atishi approves transfer of 23 DANICS officers
Delhi Chief Minister Atishi has approved the transfer of 23 DANICS cadre officers recommended by the National Capital Civil Services Authority, an official statement said on Wednesday.
BJP confident of Ayushman Bharat rollout
Despite former Health Minister Manish Sisodia's announcement in the Assembly, the Delhi Government has not implemented the scheme over the past five years.
HC criticises govt's health infrastructure, renotifies Ayushman Bharat PIL
The Delhi High Court on Tuesday renotified for tomorrow the hearing on a PIL filed by all seven BJP MPs, seeking directions to implement the Ayushman Bharat Pradhan Mantri Jan Arogya Yojana (AB-PMJAY) in the National Capital Territory of Delhi.
Students, parents hold protest near Parliament
A group of students and their parents held a protest near Parliament, urging political leaders to address the problem of Delhi's deteriorating air quality.
AIIMS experts advise Delhiites to take care of Vit D levels
Experts at AIIMS-Delhi have advised people to maintain vitamin D levels in their body in view of high air pollution in the city that is blocking out most of sunlight, a potent source of the nutrient.
AIR QUALITY 'VERY POOR' FOR 4TH DAY
Season's coldest night was on Nov 21 when temperature settled at 10.2 degrees Celsius
