India’s influencer marketing to reach Rs 2,200 cr by 2025
The Business Guardian|October 20, 2022
The Influencer Marketing Report 2022 was released by Influencer.in, an influencer marketing platform and an initiative by Social Beat, to provide insights on how influencer marketing has become one of the most important channels that big brands are leveraging as part of their digital marketing.
India’s influencer marketing to reach Rs 2,200 cr by 2025

The report is based on over 500+ survey responses by Indian content creators, and over 60 marketers in the April to June period of this year. Suneil Chawla, Co-founder, Social Beat, said on the launch of the report, "We were ahead of the curve in launching Influencer.in, and these trends confirm our belief that this Industry is integral to digital marketing. For we foresaw that content across multiple platforms, video content, and story-telling in regional languages will gain traction with growth in devices and Internet access. We were confident that influencers across the spectrum, irrespective of their size, would be in demand from brands based on their style, specialty, and content. While video content is the preferred form of content due to its story-telling potential, the emergence of new social media tools is something to watch out for."

A summary of the report's key findings are:

Esta historia es de la edición October 20, 2022 de The Business Guardian.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición October 20, 2022 de The Business Guardian.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE THE BUSINESS GUARDIANVer todo
DELHI-NCR ENFORCES GRAP STAGE-3
The Business Guardian

DELHI-NCR ENFORCES GRAP STAGE-3

It is a \"Serious issue\" that is affecting the school-going students as there has been an increase in the cases of cold and cough. - Dr Sahab Ram, Pediatrician

time-read
1 min  |
November 15, 2024
The Business Guardian

Delhi pollution plea in SC on Monday

The Supreme Court on Thursday agreed to urgently list on November 18, a plea seeking enforcement of measures to check pollution in the national capital after it was told that Delhi should not become the most polluted city in the world.

time-read
1 min  |
November 15, 2024
Online Classes for schools up to class 5: CM Atishi
The Business Guardian

Online Classes for schools up to class 5: CM Atishi

Due to rising pollution levels, all primary schools in Delhi will be shifting to online classes, until further directions

time-read
1 min  |
November 15, 2024
Defamation suit: Delhi High Court issues summons to users who 'edited' ANI's Wikipedia page
The Business Guardian

Defamation suit: Delhi High Court issues summons to users who 'edited' ANI's Wikipedia page

The Delhi High Court in the case Wikimedia Foundation v. ANI & Ors observed and has issued summons to three individuals who allegedly edited the Wikipedia page of news agency Asian News International, ANI.

time-read
1 min  |
November 15, 2024
Calcutta High Court imposes 1,500 limit on attendees at BJP's rally in Howrah, expresses concerns over 'narrow stretch' of road
The Business Guardian

Calcutta High Court imposes 1,500 limit on attendees at BJP's rally in Howrah, expresses concerns over 'narrow stretch' of road

The Calcutta High Court in the case Arun Uday Paul Chowdhury-Vs-The State of West Bengal & Ors observed and has allowed a rally by the Bharatiya Janata Party in Kolkata's Howrah area, after permission had been refused by the police authorities.

time-read
1 min  |
November 15, 2024
DELHI HIGH COURT REJECTS INDERPAL GABA'S CHALLENGE TO NIA ARREST AND REMAND OVER PROTEST AT INDIAN HIGH COMMISSION IN LONDON
The Business Guardian

DELHI HIGH COURT REJECTS INDERPAL GABA'S CHALLENGE TO NIA ARREST AND REMAND OVER PROTEST AT INDIAN HIGH COMMISSION IN LONDON

The Delhi High Court in the case Inder Pal Singh Gaba vs. National Investigation Agency observed and has rejected the petition of Inder Pal Singh Gaba, allegedly involved in the protest at the High Commission of India, London, United Kingdom, challenging his arrest by the National Investigation Agency, NIA and seeks for the release of him from custody.

time-read
2 minutos  |
November 15, 2024
Allocation of cases: Supreme Court notifies new subject-wise roster with effect from November 11
The Business Guardian

Allocation of cases: Supreme Court notifies new subject-wise roster with effect from November 11

The Supreme Court of India has published a new roster of work, which is effective from November 11, 2024, after Justice Sanjiv Khanna became the Chief Justice of India, CJI.

time-read
1 min  |
November 15, 2024
The Business Guardian

Supreme Court: Right to shelter a facet of Article 21; state must satisfy why entire property needs to be demolished

The Supreme Court in the case In Re: Directions in the matter of Demolition of Structures and Ors laid down pan-India guidelines through its judgment in the 'bulldozer matter'.

time-read
1 min  |
November 15, 2024
Supreme Court: Compassionate appointment is not a vested right
The Business Guardian

Supreme Court: Compassionate appointment is not a vested right

The Supreme Court in the case Tinku v State of Haryana observed and has held that compassionate appointment is not a vested right which can be granted without any kind of scrutiny or undertaking a process of selection.

time-read
2 minutos  |
November 15, 2024
K'TAKA TO SET UP SIT TO PROBE COVID SCAM
The Business Guardian

K'TAKA TO SET UP SIT TO PROBE COVID SCAM

Dalla is accused of multiple charges including murder, extortion, terror financing, targeted killings, and cross-border smuggling of drugs and weapons.

time-read
4 minutos  |
November 15, 2024