ITC Foods & LG Electronics Team Up to Make Cooking Smarter

LG Electronics, a prominent player in India’s consumer durables sector, has announced a strategic collaboration with ITC Foods, a rapidly growing branded packaged foods business in the country.

This partnership aims to redefine the cooking experience for Indian consumers. The joint effort introduces two new microwave oven models equipped with the innovative ‘Scan to Cook’ feature. By leveraging LG’s home appliance expertise and ITC Foods’ culinary excellence, this collaboration aims to create a seamless and intuitive cooking environment, simplifying the lives of consumers. While two models are currently introduced, seven more are slated to be launched by the festive season.

The collaboration blends LG’s advanced microwave technology with ITC’s proficiency in frozen and ready-toeat (RTE) foods. This collaboration seeks to streamline the cooking process while delivering delectable and nutritious snacks and meals. With LG’s cutting-edge microwave solutions, smart features, and precise controls, users can effortlessly prepare their desired meals while retaining exceptional taste and texture.