The 505 aims for the value proposition that underpinned TCL's sub-brands, and does a reasonable job.
What is it?
Anyone remember Alcatel? It was a brand behind highly capable, low-cost feature phones. The legendary Alcaberry, as the OneTouch feature phone was known, brought BlackBerry-style functions to the lowest end of the market. It was manufactured by TCL, a brand better known as a world leader in TV manufacture. But now, it wants to reclaim its positioning as a handset-maker, with a similar value proposition - except in the smartphone market.
The TCL 505, just released in South Africa, is a budget-friendly smartphone, but arrives in a crowded market segment where affordability is now expected to come with improved performance, features, and build quality.
However, balancing cost with usability is a challenge in the fiercely competitive entry-level smartphone market.
Esta historia es de la edición October 23, 2024 de The Citizen.
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