Black Friday's late arrival tomorrow sets the stage for a uniquely condensed peak shopping season.
With fewer days until Christmas compared to the 25 and 24 November dates of the past two years, the question remains: how will this impact retail sales?
Black Friday has come to symbolise the kick-off of the holiday shopping period. Despite the earlier dates, the past two years have seen disappointing Black Friday spending. Savvy shoppers demand real value and great experiences.
This year, fewer shopping days between Black Friday and Christmas Eve could signal lower sales over the festive period.
However, consumers are feeling more confident about spending than in recent years.
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