The Paris Paralympics were the “greatest ever” according to one former IOC marketing executive while another told AFP it “delivered in spades” the thing that people relate most to in sport – emotion.
Mainly packed stadia, iconic venues and the feelgood factor derived from the Olympics that came before them turned the Paralympics into a festival of sport, according to Michael Payne, a former head of marketing at the International Olympic Committee.
Its counterpart the International Paralympic Committee can breathe a sigh of relief aft er Rio was widely criticised for its hosting in 2016 and the Tokyo edition was deprived of spectators due to Covid restrictions.
“Paris built on the magic of the Olympic Games and delivered a spectacular Paralympic Games – to my mind the greatest ever,” Payne said.
“All the ingredients that made the Olympics so special have been carried forward to the Paras, delivering an incredible atmosphere.”
His fellow former IOC marketing executive Terrence Burns said in his 30-plus years of experience of Paralympics there was no comparison “in both fan and commercial interest.”
“In so many ways I believe the Paralympics are truly coming into their own as a separate yet complementary ‘product’ from the Olympics,” Burns said.
Esta historia es de la edición September 11, 2024 de The Citizen.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición September 11, 2024 de The Citizen.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Why buying vacant land in an estate is a good investment
Investing in a coastal estate is beneficial for everyone from first-time buyers to families and retirees, but the big debate is often between buying a home or buying land and building oneself.
A rising star in clean living
Soweto-based entrepreneur and author of the book #I am a housekeeper, Mbali Nhlapo, widely known as the founder of Sisters @ Work and a viral TikTok sensation, has become a household name in South African homes.
Notre Dame gets love
Americans open their hearts and wallets
Heart-stopping vistas of Cape Town
Table Mountain is the lodestar
K-culture doing OK in Sunshine Land
Fans flock to sites associated with boy band
Hello? Calling my owner?
Lost, but nearly always found-even your pet
Proteas tighten grip
DOMINANT: STUBBS, BAVUMA TONS BAT SRI LANKA RIGHT OUT OF THE GAME
Sirino looks ready to go
Gaston Sirino (above) could return for Kaizer Chiefs in their Betway Premiership clash with Royal AM today at the Peter Mokaba Stadium in Polokwane.
Inexperience becoming a tired excuse
There will always be reasons that teams are defeated, but there is one particular excuse that has become too easy for our national cricket teams to lean on when they lose.
Cricket-mad Vaibhav's dream becomes reality
Dreams have come early for cricket-mad Vaibhav Suryavanshi, the shy schoolboy aged 13 who is the youngest player in Indian Premier League history.
