What a cheek. Public relations (PR) W professionals, if you could call them that, seem to think that journalists owe them coverage.
Worse still, some PRs have the guile to expect media to cut and paste ChatGPT-generated press releases on receipt. And when a journalist ignores them, they get upset.
The state of PR in this country has hit an all-time low. They just don't make them like they used to.
Every reporter receives a mountain of media releases and requests for coverage every day; these days PRs spray and pray it everywhere. It's the norm to receive blind-copied "Good Day" or "Hello There" e-mails; these professionals seem to think that media are too stupid to notice that they have sent a pitch to a legion, not an individual.
I'm pretty sure clients pay top dollar for these nonexistent relationships.
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Esta historia es de la edición September 05, 2024 de The Citizen.
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Writing on the wall for O'Shea
Approaching the halfway point of the season, UAE champion jockey Tadhg O'Shea is facing a tough battle in his bid for a 13th title.
Early selections for Sha Tin Sunday
Luke Middlebrook's tips and race-by-race preview from Idol Horse for Sha Tin's Sunday racemeeting.
Greaterix to finally have his day
QUALITY: THREE OUTSTANDING FEATURES ADDED TO MAKE A GREAT TURFFONTEIN CARD
Luna Halo to keep bracelet at home
The Lady's Bracelet has always been one of the popular events on the Fairview calendar and has won by some decent runners.
Buyer splashes out R24m for Tokyo new year tuna
The top bidder at a Tokyo fish market said they paid $1.3 million (about R24 million) for a tuna on Sunday, the second highest price ever paid at an annual prestigious new year auction.
Ten Commandments tablet sells for R94m
BIBLICAL: HIGH FIGURE NOTCHED DESPITE DOUBTS OVER AUTHENTICITY
PVA Revved Up and Rearing to Go
Park Village Auctions (PVA) is starting 2025 in full throttle with back-to-back Absa repossessed vehicle auctions next Wednesday and Thursday.
MI GOODNESS
Potgieter shines with the ball and Brevis with the bat in opening match in Gqeberha.
Chiefs have plenty to 'fix'
Nasreddine Nabi (below) has admitted Kaizer Chiefs are not where he wants them to be \"in some areas\" after his first five months in charge at Naturena.
Jose left at a loss for words
Orlando Pirates coach Jose Riveiro (above) battled to explain how his dominant side lost the Betway Premiership match against Cape Town City.
