According to a study conducted by Sounds Profitable in partnership with Signal Hill Insights, Americans who enjoy podcasts in video format tend to be bigger consumers of podcasting.
This trend is reshaping the media landscape and opening up new prospects for content creators.
While 14% of podcast consumers watch between 75% and 100% of their podcasts as video, 22% watch between 25% and 49%, and 17% consume between 50% and 74% of their podcasts in this format.
The study, carried out in June, surveying 5,071 Americans over the age of 18, shows a growing enthusiasm for this hybrid format.
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Esta historia es de la edición November 29, 2024 de The Citizen.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
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Breaking down the auction world
The South African Institute of Auctioneers (SAIA) has unveiled a groundbreaking new resource aimed at making auctions more accessible and less intimidating for everyone.
Breaking down the auction world
The South African Institute of Auctioneers (SAIA) has unveiled a groundbreaking new resource aimed at making auctions more accessible and less intimidating for everyone.
Discover hidden gems
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