Avesthagen & Apollo AyurVAID to market new product

Avesthagen Limited (Avesthagen) and Apollo AyurVAID, a unit of Kerala First Health Services Private Limited, an Apollo Hospitals Group Company, announced their strategic partnership to design, validate, manufacture, and market a range of breakthrough, scientifically validated medical-foods and dietary supplements, aimed at setting a new industry benchmark for quality, efficacy, and safety.

The products to be marketed under the joint brand "Avesta Ayur VAID" aims to promote the integration of medical nutrition with Ayurvedic principles for a new generation of consumer and prescription health products. They shall address specific dietary management of a specific disease or syndrome or disease state for which distinctive nutritional requirements has been established by systematic medical evaluation.