Beyond the barrel

Paul John, founder of the eponymous whisky brand, talks about his foray into the liquor industry and more

- Vidhi Bubna

Paul John is a legendary whisky scion in India. He is the founder of Paul John, the whisky brand shifting perceptions of Indian alcohol across the world. Though often mistaken for being a British brand, Paul John is very much Indian with distilleries in Goa. Yes, the alcohol is named after the founder himself. John says his brand was inspired by the desire to put India on global whisky map.

In an interaction with The Free Press Journal, John walks through his journey in the whisky industry.

Excerpts from the interview:

What prompted you to name your whisky after yourself?

As an entrepreneur I wanted to name the brand Paul John after myself because I wanted this to be my legacy. I wanted to leave this product behind with my name in the world. As for my children, I have encouraged them to not join this business yet and explore other avenues as well. Whatever I have done has been out of passion and not out of the intent of running a business.